Social media is one of the best marketing tools today. It increases the visibility of a product, brand or event. It efforts on driving traffic to the websites from social sites. In general, social media optimization mentions to optimizing a website and its content in terms of sharing across all social media and networking sites.
This means forming your content as shareable, when people visit your site and love your content, they’ll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site might acquire buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.