Document actionable plan and a social media strategy to develop or optimize profiles for engagement.
Use ad tools to identify audience sizes based on keywords, interests, and influencers.
Define client information and business goals, along with all required information to create appropriate documentation for all Social Media Marketing efforts.
Define competitors across all Social Media Platforms, identify the networks they’re active on based on industry keyword research and client interviews.
Produce measurable short and long term goals when marketing on social media and evaluate campaign performance.
Create baseline for current social performance based on analytics data and social media monitoring.
Implement advertising campaigns with social media strategy and promote brand recognition. If necessary,adjust the strategy to stay in line with client budget.
Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers.
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Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else